Urban Rhino Gin featured as one the Top 10 Conservation Spirits Brands
THE spirits world bible The Spirits Business has named Urban Rhino Gin as one of the top 10 conservation spirits brands supporting conservation projects.
It’s a special honour, and we are delighted that we have been listed alongside some other amazing drinks brands with conservation at their heart.
Announcing their top 10, The Spirits Business said: “Just creating excellent liquid isn’t enough for some spirits brands – many want to do more, so we’ve rounded up 10 producers that are going the extra mile for our planet and its inhabitants.
“From the conservation of endangered species to looking after the agriculture of our planet, conservation projects are becoming the raison d’etre for many spirits brands. Here, we’ve looked at 10 producers that have made it their mission to help the planet, one drop of liquid at a time.”
And featuring Urban Rhino second on the list the publication stated: “London Dry gin Urban Rhino is said to seamlessly combine authenticity, craftsmanship, and a commitment to rhino conservation in everything it does.
“With a recipe of six botanicals, Urban Rhino Gin actively contributes to the fight against rhino extinction.
“Owner Pete Richardson was part of the team that took action to save the orphaned rhino babies in the Waterberg area of Limpopo in South Africa when the rhino poaching crisis hit the headlines back in 2012. He then went on to establish the world’s first purpose-built facility – The Rhino Orphanage, Urban Rhino Gin’s charity partner, which works to protect and conserve both rhinos and their habitat.”
It’s a remarkable union of conservation and craftsmanship, with Pete, co-founder of the world’s first baby rhino orphanage, recently acquiring The White Rhino Gin Company Ltd and the Urban Rhino gin brand.
Pete, 57, was working in The Waterberg area of Limpopo in South Africa when the rhino poaching crisis hit the headlines back in 2012.
Along with conservationist Arrie van Deventer, Pete was part of the team took action to save the orphaned babies and went on to establish the world’s first purpose-built facility – The Rhino Orphanage.
Pete remains an active director of the orphanage, despite now living in the UK.
If you’d like to find out more about the story behind Urban Rhino gin have a listen to this No Bull marketing podcast where all is revealed.